Why First Green Went All-In on Electric Machinery's Future
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While many manufacturers cautiously experiment with electric equipment, First Green committed fully to an all-electric future from the start. Learn what convinced them electric machinery wasn't just a side project but the industry's inevitable next step.
Discover the surprising advantages of electric equipment, from quiet operation perfect for rental markets and residential areas, to critical use cases in hospitals and mines where zero emissions are paramount. Marcus highlights how electric machines eliminate common diesel problems like clogged filters and fire risks in dusty environments, proving safer and more versatile.
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Transcript
Marcus, uh most manufacturers are cautiously experimenting with electrical equipment while uh keeping one foot firmly in the diesel world. Uh but first green went all in from the beginning as I understand it. So what did you see coming that convinced you electric machinery wasn't a side project but the future of the industry. Good question. Thank you. Great great question. Uh so um we first off talk about how we are uh a tool just as as diesel is. So we want to be side by side to diesel. Uh and we want somebody to come up and say, hey, that's the right tool for this job or that's the right tool for job. We believe diesel has will will almost never be displaced, maybe not in my lifetime. Um and it's got to be used in a lot of different projects where electric's maybe just not ready today. Uh but we find that uh as our equipment grows in in sales and different use cases, uh we're finding environments we never even imagined would be uh much better than diesel in. So, uh what initially, uh what we initially saw was an attractive machine to even uh ...